Golden State Foods (GSF), announced February 4 that it acquired majority ownership of Groenz Group Limited, manufacturer of sauces, dressings, condiments and powders for the quick service restaurant (QSR) and food service industries in New Zealand, Australia and the Pacific Islands, in a joint venture agreement.
“This opportunity with Groenz is a continuation of our strategy to support our customers in their local markets,” said Mark Wetterau, chairman and CEO of Golden State Foods. “Groenz brings a tremendous reputation for service and product innovation, which will greatly enhance our product offerings and service to our customers, and we look forward to working with them.”
Groenz, a family-owned business for more than 35 years, services a variety of QSR and food service industry leaders, with an array of products and packaging. It also produces three main brands: French Maid, Kiwi Style and In-House Systems, sold through its food service channel. Groenz offers a large selection of condiments ranging from mustards and gravies to marinades and Hollandaise Sauce in a large array of pack sizes. The facilities include a multi-faceted location, which houses manufacturing, new product development and test kitchen, sales, marketing and administration offices along with a separate warehouse. Groenz employs dozens of people in technical, manufacturing, and administration roles as well as a sales team across New Zealand and Australia.
“The Groen family is very happy to have forged this partnership with Golden State Foods. From very small beginnings in the 1970s, the company has grown to a point where we needed a substantial trade partner to further expand, and we found that partner with GSF,” said Fred Groen, managing director, Groenz Limited. “Not only did the business synergies line up but the social and moral ones as well.”
Groen added, “With this new formed partnership Groenz will have the enhanced resources, market reach and product offerings to fully reach its potential and continue its commitment to the New Zealand Economy as a whole.” As summarized by Groenz founder, Maarten Groen, “the merger of the two companies has been made in heaven, substantially benefitting both Groenz and GSF not forgetting its clients worldwide.”